by phmcmanus | Dec 7, 2016 | Business
Understanding your customers better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data. By better defining which aspects of their behavior or profiles are most significant to your business,...
by phmcmanus | Oct 13, 2016 | Business
Authentic leadership is living on the front lines. It is making hard choices, strategic planning and following through with discontented clients. It is showing the way by taking action through systems and measurement. According to the Hawthorne Studies in the early...
by phmcmanus | Sep 6, 2016 | Business
Strategically promoting yourself as the expert in your industry or specific product category will go a long way towards branding your business locally. According to Karen Post, “You must clearly identify your number one ideal customer, and you need to make sure...
by phmcmanus | Aug 8, 2016 | Business
As technology continues to change, mobile marketing has become a rather simple and highly cost effective method of reaching and retaining customers. According to business gurus, message (mobile) marketing is one of the best methods for marketing to your tech savvy...
