How Well Do You Know Your Customers?
Understanding your customers better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data. By better defining which aspects...
What’s Your Story?
The first wave of blogging was a wonder for most companies. Today, blogging is growing into its position among marketing methodologies. A number of major corporations ventured into the social media...
Manage Business with Numbers
Authentic leadership is living on the front lines. It is making hard choices, strategic planning and following through with discontented clients. It is showing the way by taking action through...
Are You a Local Expert?
Strategically promoting yourself as the expert in your industry or specific product category will go a long way towards branding your business locally. According to Karen Post, "You must clearly...